The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Evaluate the use of media for advertising
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Critically analyse the advantages and disadvantages of each marketing communications media variable and advertising media options for a product or service Completed |
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Determine media characteristics that match the requirements of the advertising brief for the product or service Completed |
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Analyse media consumption habits for primary and supplementary advertising media among target audiences Completed |
Evidence:
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Select advertising media options that match the requirements of the advertising brief for the product or service Completed |
Evidence:
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Evaluate single and multiple media strategies
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Evaluate media styles as they relate to brand character of product/service being advertised Completed |
Evidence:
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Compare the advantages and disadvantages of selecting multiple media in a media plan Completed |
Evidence:
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Develop and apply criteria for multiple media combination selection Completed |
Evidence:
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Select and recommend advertising media
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Recommend a primary advertising media which meets target audience preferences Completed |
Evidence:
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Select and recommend supplementary media to complement the primary medium Completed |
Evidence:
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Ensure recommended media meet the advertising brief and advertiser's requirements and legal and ethical constraints Completed |
Evidence:
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